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IDM Supports The English Cities Fund in Salford Bid Win

The following press release was published on 7th April 2020.

IDM supports The English Cities Fund on landmark Salford regeneration scheme.

Impact Data Metrics is celebrating being part of the team that helped English Cities Fund – a strategic joint venture between urban regenerator, Muse Developments, Legal & General and Homes England - secure an appointment to deliver the Salford Crescent masterplan, one of the most exciting regeneration schemes in the North West. The £2.5bn project covers 240 acres of the University of Salford’s existing campus, areas around the Salford Crescent, Peel Park and Frederick Road North.

The fund has already made a transformative impact in the area through the Salford Central scheme. It has regenerated over 50 acres of the city to deliver innovative commercial space and Build to Rent homes at New Bailey, alongside a number of high-quality, multi-award winning homes along Chapel Street.

The Salford Crescent masterplan is being spearheaded by Salford City Council and the University of Salford. It will create a new mixed-used district for Greater Manchester, with a new residential neighbourhood and innovation park at its core. The latest development will connect learning and discovery with training and jobs, while providing the city with a quality place to make a home.

The scheme has the potential to create 3,000 new homes, one million square feet of commercial and innovation space for health automation and robotics as well as one million square feet of education floor space.

As part of its winning proposal, the fund enlisted the expertise of IDM to help build a strategy that highlighted how the council and university partners could meet its objectives and deliver a world-class development.

Neil Murray, CEO at IDM, said: “This is a landmark development for the city of Salford and represents the next stage of an ambitious regeneration programme. We’re proud to have been part of the fund’s winning proposal to become development partner.

“We worked with the fund to identify a clear opportunity for Salford to develop its economic growth and social impact, and determined that the solution would not simply recommend ‘another science park’. The city and university have globally- relevant expertise, so the development should therefore be able to command the attention – and respect – of organisations from the UK and beyond.”

Phil Mayall, Regional Director at The English Cities Fund, said: “Our knowledge and experience of creating transformational schemes in now thriving communities that bring both economic and social prosperity in Salford, stood us in good stead.

“We brought in IDM to support us in identifying key themes that would bring a unique offer to blend the history and the future of the city in our proposals for the Salford Crescent masterplan, making it a standard bearer in mixed-use regeneration and successful collaboration across the UK. The work they put into our strategy and proposed implementation enabled us to capture the essence of the council and university’s vision, and I thank the team for their valuable contribution.”

The objectives for the Salford Crescent masterplan include creating a place to learn, research and collaborate; creating a place surrounded by art, culture and heritage; and creating an environment where industry and academia come together. The plans centre around the University of Salford’s campus, including areas around the Crescent, Peel Park, and Frederick Road North, extending to the listed elements of the Museum & Art Gallery, Salford Crescent station and green spaces at the Meadows, Peel Park and the David Lewis Sports Ground.

For further information on Salford Crescent, visit:


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