WHAT WE DO
Deep Insights from the Data you Need
In today’s increasingly data-driven world, the principle of Garbage In-Garbage Out has never had more importance as the amount of data being processed continues to increase exponentially. At Impact Data Metrics we have made it our mission to collect, clean and organise data to ensure that we - and our clients - use the highest possible quality datasets for analysis.
Humans are very forgiving when it comes to mistakes in data records - we don’t mind mis-spelling or gaps. But when a machine needs to analyse many millions of records, each has to be accurate and data must be correctly stored and organised. Failure to do this produces errors and bias in results. If uncorrected, the potential damage resulting from bad data can be catastrophic.